BBC Rents Virtual Island May 15, 2006
Read more Digital Audio , Online , PC
Life imitating art imitating virtual life imitating – oh forget it. Trying to get your head around radio stations buying virtual islands in online games to promote real-life concerts is the mental equivalent of getting your arms around Pavarotti. Not likely. The BBC has dug into its coffers to buy an island in the online game, Second Life. The site was used last weekend to mirror BBC Radio 1's One Big Weekend event in Dundee which expected 30,000 revelers. For the 400 online visitors to the virtual gig – having first gotten past virtual bouncers - they were in line to hear tunes from the acts, including Muse, Razorlight and Gnarls Barkley. The Beeb intends to keep the island awhile to showcase new talent etc. to those willing who surf on over, register, log in, virtually queue and then get refused anyway by the virtual bouncers. Or, you could just turn on the radio. Via BBC
Editor and Contributor | Martin Lynch
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This is cool, very cool.