IFA 2006: Philips Fleshes Out amBX Gaming Tech September 2, 2006

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Interactive games, eh? We have been here before but now Philips, that well-known games developer, is planning to turn the humble game into a full-on sensory avalanche.

amBX has been covered in depth for the last nine months, most recently by us here, but at IFA 2006, Philips cranked the marketing machine into overdrive and made some interesting announcements. But first, what the hell is amBX? Essentially, we are talking about you playing your games in a roomful of items enabled with amBX technology: LED colour-controlled lights, fans, heaters, rumbling furniture, audio and video etc.

This is what Philips said in a press release at the launch:

“Imagine the room of the future, where all electronic devices are amBX-enabled. The treacherous road to Saigon will turn your room jungle green, swimming with dolphins will splash it deep blue, 'Halo' jumps will turn your fans on full, lightning storms will strobe your white lighting, and attack ships on fire off the shoulder of Orion will blast on your heaters”.

The first game will THQ's Broken Sword: The Angel of Death, due out later this year, as will some of the first amBX accessories – lights, fans etc. How far will you take your gaming experience?

Via Pocket Lint

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