CES 2007: Furutech DeMag Demagnetizes Your Money Away November 9, 2006
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Furutech's DeMag devices manages to demagnetize any kind of disc-shaped media in order to eliminate "resolution-sapping magnetic interference" from your CDs, DVDs, SACDs, and DVD-As. Maybe we're not understanding this correctly, because CESWeb gave it a Best of Innovations 2007 award, but can someone tell me why does optical media need to be demagnetized? A simple Google search for demagnetizing optical media gives Furutech as the most of the top 20 results. Why?
In addition, you can also use this on LPs (magnetic interference with the grooves?), cables, connectors and power cords. This smells of wine-soaked volume knobs to us, but maybe we're wrong.
Editor and Contributor | Martin Lynch
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Apparently with enough cash sponsorship you can 'win' a CES award no matter how ludicrous your claims. How else could the 'more of the same just bigger' PS3 be more innovative than the Wii's new control system or the Intel Core 2 Duo be that great of an innovation when the AMD 64 X2 processors came first?
I find it particularly interesting that the description under the Intel Core 2 Duo processor in the honoree list is the product's official slogan "The world's best microprocessor".
Probably aimed at the same crazy 'zealots' that John Nack at Adobe is hitting on- replace "You need to crush a little aluminum foil against those antennae of yours, because you're hurting everyone concerned. " for "You need to -demagnetise- those antennae of yours, because you're hurting everyone concerned." and then the world is put to rights.