Would You Watch Ads For Free Downloads? November 29, 2006
That’s one of the questions posed by the British Internet Broadcasting Company (BIBC) in a recent survey and the answer was: Yes - just.
It seems that many of us really are as cheap as chips and can be bought for a fish supper or, in this case, some free downloadable videos from the Net.
The BIBC survey found that over half would watch ads if they could download free videos and nearly three-quarters of 18-24 year olds claimed they prefer the idea of an advert-based system. Paul Hague, managing director of BIBC, said:
“There is a huge potential here for content owners and aggregators to make larger profits through an increased number of downloads, for advertisers to tap into a new captive market, and of course, the consumer gets what he wants for free.”
However, a less tightfisted minority of 34 per cent said they’d rather pay to avoid adverts. I’d have to say I side with the Grumpy Old Bastard (GOB) minority who think adverts are the spawn of Satan.
What's your opinion? -Martin Lynch
Editor and Contributor | Martin Lynch
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Comments
And this is surprising how?
Most people are happy to sit through ads when they watch broadcast TV -they are the price you pay for effectively free entertainment.
Isn't this simply applying the existing model to internet broadcasting? (is 'broadcasting even the right word here?)
For some one whos wages are paid by a publishing house, whose profits are made from advertising... Are you selling your soul to Satan?