World's First Scented Car Tires January 7, 2007

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If you thought the only way to make your kebab-smelling car smell better was by using some silly tree-shaped air freshener, then think again. Kumho Tires in the US has announced the first scented car tires. Why, is another question but here’s the info.
The ECSTA DX tires are the result of a year of research and release “an alluring aroma” for those of you that dislike the smell of black rubber. They have been treated by heat-resistant oils in scents starting with lavender, with neroli (orange) and jasmines to follow.
The tires are, unsurprisingly, aimed at female drivers none of which I know like crawling around a car on their hands and knees smelling rubber.-Martin Lynch

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