January 24, 2007

New Sony Bravia Ads: Rubbish January 24, 2007

Read more Entertainment , Gadgets , Gizmodo UK , HDTV , Home Cinema , Home Entertainment , TV

After the brilliant bouncing colour balls advert and the even cooler follow-up, which repainted ugly Glasgow tower blocks with exploding paint, Sony has dropped the creative ball for its latest Bravia TV ads.

This is advertising at its most stereotypical, offering viewers a choice of endings depending on gender: two for men and one for women. That difference alone tells you who buys more big, bad ass, expensive HDTVs.

Watch them here and make up your own mind or find out what a leading ad critic thinks. -Martin Lynch

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Continued...

Comments

I'm sorry, but "even cooler follow-up"? Did you guys see the ad? Badly synced music with some paint exploding on an example of the worst architecture that Britain has to offer? Or perhaps Sony were just trying to appeal to the key demographic in the UK who actually buy big HD TVs and satellite TV?

posted-by T39andcounting | January 24, 2007 4:39 PM

It's all been downhill since the first ad. This latest idea is truly horrible.

posted-by Howie | January 24, 2007 6:17 PM

There is no denying that the first one was the best but I cant see what is SO bad about the latest ones! Quite funny and clever in their own way really! Yes, its stereotypical, but light hearted and will keep the viewer wondering what other endings are available and keep the product in their minds! The whole idea, surely!

posted-by Mart | January 24, 2007 9:48 PM

Actually, there are 4 endings, 2 supposedly for women. Look ofr the hidden message thingy in the bottom right corner.

posted-by Tom | January 26, 2007 11:41 AM

Some high-res downloads of all the clips:

http://www.bravia-advert.com

And I shouldnt forget to mention the Paint game.... lol

posted-by Harry | January 31, 2007 2:26 AM