NightCove: Sleep System for Suckas February 9, 2007

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As soon as somebody called this NightCove lamp a "sleeping solution," we knew we were in for some majorly expensive hooey. The idea is that a combination of different-colored light and some noises can put you to sleep and wake you up.

The purveyors of this lamp have put together soothing marketing materials that conjure up some wonderful, energizing and miraculous benefits, and it's all "based on medical and scientific research." Yeah, junk science.

How about this sleep solution: Turn off the lights, close your eyes, go to sleep. At $2300 for each one of these alarm clock/lamps, they urge you to buy two. Don't. – Charlie White

Product Page (pdf) [NightCove, via Coolest Gadgets]