BBC Sets Up Shop On YouTube March 2, 2007
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The BBC has inked a deal with YouTube to provide videos of its content through some special BBC-branded channels. You might argue that much of the Beeb’s content is already on YouTube thanks to free-spirited viewers, but the BBC wants in on the action. As a result, there will be three BBC channels of content on offer, but no date yet on when they’ll be available. They are – and here’s the official, PR-heavy blurb:
From the BBC: Clips of new shows and specially commissioned promotional content linked to popular series such as Doctor Who and Life On Mars. At launch, the YouTube community will be able to enjoy a range of specially- created video diaries including David Tennant and Freema Agyeman, who'll take viewers around the set of Doctor Who; John Simm going back in time for Life On Mars; and Clive Myrie on the streets of the red zone of Baghdad.
From BBC Worldwide: An entertainment channel called "BBC Worldwide" showing clips from material such as Top Gear, Spooks, The Catherine Tate Show, The Mighty Boosh and a range of factual programmes including those presented by David Attenborough. The channel will include a limited amount of advertising.
From BBC World, the BBC's international commercial television channel: Around 30 news clips per day will be offered, with up-to-the-minute news and analysis from around the world. The advertising-funded clips will be available to users outside the UK only.
Anyone else notice the two plugs for ad revenues? From the Beeb?. Shocking, I say, shocking. What’s the world coming to? :) -Martin Lynch
Editor and Contributor | Martin Lynch
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