Philips Ditching Plasma TVs? March 16, 2007

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The are reports circulating that Philips is pulling out of the plasma TV marketplace. Philips makes both LCD and plasma HDTVs and pulling out of plasma would certainly give the LCD team something to crow about. Now, from what I can find – apart from the horror on the faces of people that bought Philips plasma tellys – is that Philips has been quick to knock the initial reports. In a statement, the company said:

"Incorrectly reported comments on a Russian news website have suggested that Philips is pulling out of the PDP (Plasma Display Panel) FlatTV market. For the foreseeable future, Philips will continue to include gas plasma-based sets in its overall product mix of FlatTVs sold around the world .”

OK, so Philips is not ditching plasmas. But then it adds:

“However, it is widely acknowledged that over time LCD will become the dominant flat panel TV technology, serving all screen sizes currently addressed by both LCD and PDP solutions, and this will inevitably shape Philips' product strategy in this market segment.”

Confused? You should be.-Martin Lynch

[Engadget]

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