PS3 Breaks UK Sales Records March 28, 2007

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ps3-clear-black-front small.jpg After taking a good kicking ever since delaying the launch of the PS3 over here for four months, Sony execs will be popping the champers and hitting the town tonight, after the PS3 smashed UK console sales records. According to Chart Track, UK shoppers snapped up 165,000 PS3s in just two days. That leaves about 55,000 still up for grabs from the UK’s 220,000 unit allotment. It also shows that the absence of High Streets cluttered with fanatics in sleeping bags is no measure of a console’s popularity.

PS3 sales were only bettered by sales of Sony’s own handheld system, the PSP, which racked up 185,000 unit sales back in 2005. The Xbox 360 managed 71,000 in its opening weekend and the Wii topped out at 105,000 – although to be fair, both were suffering launch shortages. Chart Track said that the PS3 launched with 22 games from 7 different publishers while the PSP had 24 games available from 11 different publishers when it was released in September 2005. A no-doubt relieved Phil Harrison, Sony’s World Wide Studios head said, in a podcast:

“In the UK 165,000 units were sold through to consumers in the first 48 hours, and that is over £100 million worth of business going through UK retail tills in PS3 hardware, software and peripherals. This not only makes it the most successful games hardware launch, we think it is the most successful consumer launch of a product in the UK.”

Let’s see how long it takes to eat up ground on the Xbox 360.-Martin Lynch

Comments

how many of these were bought to go on ebay i wonder :)

posted-by flipside | March 28, 2007 9:39 PM

Lies, Lies, Lies Sony doesn't want everyone to think this is a failure so they made up sales figures

here is proof:

http://www.youtube.com/watch?v=G64cUmx630w

I didn't think anyone was taking these figures seriously! How wrong could I be.


Funny how they sold exactly 165,000, most stupid people like myself would have expected this to be a non-round number like 165,471 or 163,272 (or more realistically 24,321)... unless it's a guess.


I think I'd hold off on buying Sony stock for a while...


Mind you, that free thumb print you get with every console sure is tempting (you'll know what I mean when you see one - eventually).

Louis: They always use round numbers in marketing to make it easy to say and to understand, if you look here http://news.bbc.co.uk/1/hi/technology/6499841.stm
You'll see it was actually more than that and they have just rounded down.

flipside: That video just proves they didn't sell all 200,000 of the units shipped to the UK. We already know that! (It was about 165,000). Incidentally, Sony is a public corporation (has shareholders) and as such lying about sales figures is fraud (trying to make your company look more valuable to raise share prices). I don't think they'd be doing that do you?

posted-by Jack Dusty | April 5, 2007 10:33 AM

I just got mine from amazon.co.uk and I'm very happy with it :)http://www.amazon.co.uk/gp/product/B0007SV734/202-6451048-9037401?ie=UTF8&tag=bizoconr-21&linkCode=xm2&camp=1634&creativeASIN=B0007SV734

Well......

Since then Sony have stayed extremely quiet about sales figures haven't they.

Could that be because since launch+1 day it has bombed out of sight and is sinking rapidly into a Dreamcast like black hole?

Mr Harrisons quote failed to note that XBox & Wii sold out 100% in one day, PS3 managed barely 75% in two days and clearly has plenty of dusty launch leftovers on the shelves months later.

All the launch gush looks pretty silly in Hindsight doesn't it.

posted-by Hind site | May 30, 2007 2:24 PM

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