Blu-ray Movie Sales Top One Million April 25, 2007

Read more Blu-ray , Gizmodo UK , HD DVD , Movies

There are so many figures flying around these days from legitimate and 'paid-for' researchers that it’s hard to separate the truth from the bullshit in the high-def format spat.

The latest batch, from Home Media Research (HMR), claims that Blu-ray disc sales have topped one million and that 70% of all HD movie sales in the US during Q1 were Blu-ray. So is it legit?

HMR – after a lot of looking – is actually part of home entertainment magazine, Home Media Magazine in the US. More importantly though, its research seems reasonably solid, being based on studio estimates and Nielsen VideoScan point-of-sale data.

Here’s the rest of the highlights:

Consumers, when given a choice of formats, are opting for Blu-ray. Warner released The Departed on both formats on the same day, in mid-February. By the end of March the Blu-ray version sold 53,640 copies while the HD DVD version lagged with sales of 31,590.

Between Jan 1 and March 31, consumers bought nearly 1.2 million HD discs: 832,530 Blu-ray versus 359,300 HD DVDs.

Read the full story here. If this continues then maybe the bigheaded claim that Blu-ray would win in just three years might come true after all. -Martin Lynch

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