Zune Sales Top The 1-Million Mark Early May 29, 2007
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As head-starts go, 100 million or so iPods sold is a good one. Microsoft’s iPod-killer, Zune, was abysmally late, arrived with a lot of fanfare and has not exactly set the digital music player market alight.
Still, it has shifted a little over 1 million of them ahead of schedule, which is a start, but even Microsoft is not crowing. According to Robbie Bach, president of Microsoft's entertainment and devices division:
"We're still about nine months into having Zune in the marketplace. We're very pleased with the progress. We've sold a little over a million Zunes. In the category we're in, the hard-disk-based category, we've got about 10 percent market share. It's a good start. It's not an overwhelming start. I'm not going to pretend it's some gigantic move,” he said, speaking to the SF Chronicle at the weekend.
Zune might be more iPod Annoyance than iPod Killer right now but, over a million sales is good and it means it’s on the right track, even if the journey ahead is really, really, really long.-Martin Lynch
Editor and Contributor | Martin Lynch
Contributor | Tamlin Magee
Comments
If and when the Zune launches here in the UK, I will most definitely buy one. Sure you can buy them in the UK already from specialist shops or online but I would prefer it to launch properly before I dump my iPod which is in need of an upgrade
Really, really, really long? You bet. The insistence of putting DRM on just about anything that touches it wirelessly is a huge hindrance here – I'm surprised it even managed a million.
Anyway this is wrong - they *predicted* they would sell a million, they've not actually clocked up the figure yet. I've still not seen anyone using one..
This was a misquote by the Chronicle. What Bach actually said was:
Bach: "When we finish our fiscal year in June we'll have sold a little over a million Zunes, so we feel very good about that."
Plus the Zune had been on sale for only 6 months, not nine.
i to buy it ur mp3