Sony Slashes Price Of New Blu-ray Spinner June 5, 2007
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The HD DVD camp might pride itself as the ‘best value’ in town when it comes to hi-def players but Sony has finally decided that its vastly overpriced Blu-ray players also need some price trimming.
The new BDP-S300 has had a hefty £100 lopped off the original price tag taking it to $499 (£250) – that’s half the price [the US price] of its first generation, BDP-S1, which launched just six months ago over there. Toshiba recently undertook some welcome HD DVD price pruning of its own.
The player is essentially a slimmed down version of the original and comes with support for the Bravia TheatreSync technology which allows it, via HDMI, to be integrated with Bravia TVs and certain Sony AV receivers, to make things easier to control. It goes on sale in the coming weeks.
However, before you get jittery and start reaching for your wallets, be aware that Sony’s first player, the BDP-S1, only arrived here recently, sporting a gob-smacking price of around £900 - almost double what US consumers are paying.
Even if the BDP-S300 remains half the price in Sterling, you’ll still need £450, which is still far too much to make Blu-ray mainstream.-Martin Lynch
Editor and Contributor | Martin Lynch
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