UK Firm Challenges DRM-free iTunes June 16, 2007

Read more Digital Audio , MP3 , Music , Online , Portable Media , Zune , iPod

Apple’s in for some competition – albeit limited – from UK download service, 7Digital, which has just announced a similar deal with EMI to offer its catalogue as DRM-free downloads.

Downloads will start at 50p – a lot cheaper than iTunes – and there’s also some big price cuts on selected albums. Unlike Apple, 7Digital will also sell content as 320Kbps MP3 files - almost CD quality. iTunes Plus offers tunes at 256Kbps in AAC format.

Even more innovative though is the online ‘Locker’, where whatever music and videos you buy online can also reside online. 7Digital’s Locker will let you access whatever you’ve bought from wherever there’s an a Net connection. Not bad for a minnow. -Martin Lynch

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