Amazon Funding HD DVD Indie-Movie Makers July 3, 2007
Read more Blu-ray , Entertainment , Gizmodo UK , HD DVD , HDMI , Home Cinema , Home Entertainment , Movies
Can Amazon and Microsoft boost the appeal of HD DVD format?
Probably not, but then anything’s better than nothing. The two have paired up to launch the 1,000 Indies Project to make it easy for filmmakers to produce movies in the HD DVD format. It will offer free authoring and set-up services for up to 1,000 selected independent titles, access to the CustomFlix disc-creation on-demand service and then for sale to Amazon’s 60m customer base.
“Programs like this one from Amazon lower barriers to entry for independent artists and provide audiences with increased access to high-quality, high-definition content,” said Christian Vesper, senior vice president of programming, acquisitions and scheduling for Sundance Channel.
Sundance Channel will review the HD movies for potential broadcast on its channel.
This is a good idea to get more HD DVD content out there but as a format ‘boost’, does it really compare to Blockbuster deciding to run with Blu-ray movies exclusively in almost 1,500 US rental stores? Umm…let me think.-Martin Lynch
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Editor and Contributor | Martin Lynch
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