The Ferrari Gym: Huff..Puff..Vroom July 17, 2007

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There’s very little that car maker Ferrari won’t slap its brand name on these days, as long as you can fork out for the royalties. We have so far covered the Ferrari notebook, Ferrari monitor and super-stylish and expensive Ferrari speakers. Now we have the Ferrari gym.

This is an important add-on to any Ferrari owner’s collection since we all know how hard it is for really fat [or really tall] people to extricate themselves from Ferraris without the aid of firemen, a roof cutter and a hoist.

This Ferrari Unica gym is the masochistic lovechild of Ferrari and Technogym, with the beige leather, prancing ponies and Racing Red styling giving it that familiar look. It will allow you to do over 25 different exercises, all guided and pre-set courtesy of the Wellness Mate computer. It can even be programmed with additional routines. The gym arrives complete with your own key card, containing your own physical data and training programmes. These can be updated online and new programmes downloaded to the key and gym.

Just think, for £10,000 you get to hurt yourself daily and sweat all over a Ferrari leather interior without the aid of a naked supermodel. There’s something wrong with this picture. Jump now for a close-up.-Martin Lynch

[Ferrrari Store]

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