We all know the HDTV market is cut-throat market these days and everyone is working hard to differentiate themselves from the competition.
However, where do you go after you’ve already stretched screen sizes, exhausted the design department for sleek looks, added three or more HDMI slots and shaved the price as much as possible without going bankrupt?
For Sharp, the answer is logos. Important logos. The company has announced the first HDTVs with THX certification. The new Aquos 65in LV-65TH1and 52in LV-52TH1 have passed the SAS-equivalent of visual tests by conforming to the THX Certified Display Program.
This means George Lucas’s THX are satisfied that these TVs are capable of reproducing at home the film as the director intended. The sets are, unsurprisingly, coming to Japan first in September.
See exactly what those THX tests are just after the jump.-Martin Lynch
THX
The THX Certified Display program provides manufacturers a means to differentiate products from competitive offerings. It also communicates a clear message about quality to potential customers. And THX is involved at each step of the development process, working closely with display manufacturers from early design concepts to product rollout. Displays are sent to THX testing laboratories during the prototype stage, where they are run through a series of THX performance tests, including front-of-screen testing and video signal processing analysis. These tests ensure that each display can present all HD and standard definition content at the maximum resolution with the correct color and luminance levels.
THX also evaluates how each display responds to a variety of playback material in an effort to identify and minimize sources of motion artifacts, image ghosting, dropped frames and picture noise. After initial product testing is complete, reports are submitted to the manufacturers with recommendations for product modifications. Testing is repeated until the display meets all THX performance requirements.
THX Certified Display testing includes the following:
* Front of Screen (FOS) Testing
o Luminance
o Contrast
o Color Gamut
o Gamma
o Uniformity
o Max Resolution
* Video Signal Processing Testing
o Scaling
o Deinterlacing
o Motion/Video Conversion
“Developing a certification for HD displays represents a natural evolution for THX, and serves as an extension of our work in home theater and DVD mastering,” said Richard Dean, vice president of technology development at THX Ltd. “At the heart of every THX initiative is the audience experience. Regardless of whether the product is an LCD display or 7.1 surround sound system, THX certification is about accurately representing sound and visuals the way filmmakers, TV directors, musicians or game developers envisioned. The THX Certified Display program leverages more than two decades of film, post-production and consumer electronics expertise to do just this.”
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Editor and Contributor | Martin Lynch
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