What The Hell Is Blu-ray? August 11, 2007
Read more Blu-ray , HD , HD DVD , HDMI , PS3 , Xbox
The Blu-ray publicity engine may seem like a well-oiled, media mean machine that pulls incredible consumer uptake stats from the ether, but it seems someone forgot to tell American PS3 owners.
Two-in-five owners of the PS3 don’t know it has a Blu-ray drive and can play high-def movies. Even worse, half of respondents to the NPD Group survey said they know about the Blu-ray drive but haven’t bothered watching any HD movies on it yet.
Worst of all, 50% didn’t even know that a PS3 was capable of high-def graphics.
However, before you guffaw at the silly PS3 customers, the HD knowledge of the typical Xbox 360 owner polled even worse. Just 30% of 360 owners knew about the consoles HD abilities.
Is seems Sony’s media engine needs a little more grease and it could no worse than sprucing up its new, yet low-rent looking, European promotional Blu-ray site-Martin Lynch












Editor and Contributor | Martin Lynch
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Comments
Ah the stupidity of the Americans strikes again.
I concur honestly how can you buy a ps3 or an xbox 360 and not realise about its HD capabilities.
yeah you're right! I mean who can / wants to afford so much money on such a peace of hardware without knowing about one of the major features?! hope they know that it can play games...
I've got a PS3 at home - 21 000 roubles for that! Bought it two months ago - I guess I'm the first one in our town.
Using the Office Backup tool to make backups for the discs, works as perfect as anyone could wish. I can have all my games and music in 100 Gb in as many copies I like. These two go together!
anyone seen the film idiocracy? unintelligent people enthusiastically out-breed competent people, future society will become inevitably and irreversibly dumber. That premise seems to apply here.