IFA 2007: Shure’s First Budget Sound Isolating Earphones September 03, 2007

Read more Digital Audio , Gizmodo UK , MP3 , Music , Peripherals , Zune , iPod

In recent years, audio specialist Shure has made a name for itself as a leading supplier of quality sound isolating earphones that sound so good you don't even notice your bank account being cleaned out.

Last year we had the heart-stoppingly expensive Shure E500s at around £420. Hell, now they’re a bargain at £300. Still, since most of the planet can’t afford such luxuries but still want a decent pair of cans, Shure has obliged at the IFA 2007 event in Berlin with the launch of its first entry-level pair.

The SE110 sound isolating earphones have a US-only price tag so far of around £50 which makes them about as much of a bargain as Shure will ever offer. The company claims that they will exclude 90 per cent of ambient noise – i.e. traffic, other smelly commuters, etc. Shure’s own research found that over half of those buying iPods also choose to upgrade their earphones, and this is where Shure is hoping to make a killing.

The key features are:

· Balanced MicroSpeakers: Developed for the discerning music lover, Balanced MicroSpeakers deliver optimised audio for a vivid and detailed listening experience.
· Sound Isolating Design: Comfortable sound isolating sleeves block over 90 percent of ambient noise. Combined with a compact design and modular cable, interruptions from the outside world are minimised, enabling listeners to focus on their music.
· Fit Kit/Accessories Package: Three pairs of disposable black foam sleeves (S, M, L); three pairs of soft flex sleeves (S, M, L); 3’ (91cm) cable; carrying case; nozzle cleaning tool.

They’ll be available to buy online from September 17.-Martin Lynch

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