IFA 2007: Philips Shows Off 3D Display Without The Silly Glasses September 04, 2007

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Philips is firing on all cylinders these days when it comes to TV innovation. Forget the cool AmbiLight technology though, since at this week’s IFA event in Berlin, Philips broke out what it claimed is the first giant 3-D display that requires people not to look like dorks. That alone should get a prize.

The 3D WOWzone is a massive 132in multi-screen 3D wall comprised of nine 42in Philips 3-D displays which combine into one big screen where stuff actually looks like it's coming right out at you. No glasses required. The video above is a bit jittery but you get the picture.

Considering its size, the £50,000 price tag and the fact that there’s very little 3-D content for home users, this not one for the general consumer. Instead, Philips is pointing this display, along with a raft of 3-D software and content creation tools, at marketing companies and cheesy ad-men with deep pockets and cunning plans to make 3-D dreams that will empty your wallets faster than flat, old 2-D dreams. -Martin Lynch

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