Eva Herzigova Cranks Up The Heat At Philips Aurea TV Launch September 30, 2007

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Supermodel Eva Herzigova has been spotted in a Harrods window display this weekend, draped around the latest innovation in TVs, the Philips Aurea.

If you don’t what it is, this is the next evolution of Philips Ambilight technology but now, light not only shines on the wall behind the display to match the colours on the screen but also through the actual frame itself, which is transparent.

We dug out a cool video of the Aurea TV in action last week, but now Philips has cranked up the marketing machine a notch to give the TV even more sex appeal on its UK launch by draping it in supermodels. The leggy Eva was also on hand to do some draping at Selfridges in Manchester and House of Fraser in Glasgow. Some of the official stats [for the TV] are:

100Hz LCD with 1080p Support
6.2 million pixel resolution
8,000:1 contrast ratio
4 trillion colours
Rapid 3ms response time [Philips claims this makes it the fastest on the LCD TV block]
Audio system comprising of 26 speakers in all – with 12 front firing drivers down the sides and twin mid/sub woofers in the bottom
3 x HDMI v1.3 ports, 2 x RGB Scarts and component video input.

The 42in display is shipping now for a wallet-bending £3,000. Still looks cool though.-Martin

TV philips HDTV ambilight