Shoppers Warned About Dodgy Online Reviews November 3, 2007
READ MORE Consoles , Entertainment , Gadgets , Gizmodo UK , Technology
We all know the Wibbly Wobbly Web gives a voice to everyone but UK shoppers are being warned to watch out for bogus online product reviews in the run-up to the Christmas splurge.
According to a YouGov survey, 6 out of 10 online shoppers are five times more likely to be influenced by a positive customer review of a product than by that product’s advertising. Considering UK shoppers are planning to splash out a record £42bn this e-Christmas – a lot of that on tech toys - it may pay to be a little less gullible.
Reevoo, the independent customer review publisher that sponsored the research, says a kitemark is needed to highlight genuine customer reviews.
Richard Anson, chief executive of Reevoo, said: “The influence of reviews is no longer in doubt and we think it is time that regulators looked at the way that customer reviews are presented online. Are they edited? Are they legitimate? Given the influence that customer reviews have, now is the time for regulation and standards to be applied, so that customers are not misled.”
Personally, I say stick with the official reviews sites: leading games sites for games, car sites for cars and gadget sites for gadgets. Never trust online customers – especially those posting on retail sites.-Martin Lynch
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The Space Age Office Desk: I'd Have One November 3, 2007
READ MORE Gadgets , Gizmodo UK , PC , Peripherals
As desks go, this is either one of the most overworked design concepts for the humble office desk or one of the coolest. Possibly both.
It’s called the Eclipse Partition System by Aussie design student Marcus Ward Curran and, if it actually worked anywhere as seamlessly in real-life as it does in the concept video, I’d have one in a heartbeat – especially for that whole projected, ambient landscapes on the inside. According to Curran:
“The main focus of my project was to develop a workspace that is able to adapt and transform to the level of privacy or interaction for different tasks as required in the open plan workspace.”
I’m not holding my breath but it sure as hell beats the MDF slab with fake veneer I’m sitting at right now.-Martin Lynch
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