Samsung Strikes Back At Apple With No Budget Ads November 21, 2007
Read more Apple , Entertainment , Gizmodo UK , MP3 , Mobile Devices , Mobile phones , Music , Smartphones
The future of adverts is not flashy, slick and expensive, it’s plasticine rabbits invading New York [which is expensive] or, in this case, regular folk from around Europe dancing in the new Samsung music phones advert.
And, in keeping with the theme of regular folk and its camcorder shooting, you’ll see that some can dance and, well, let’s just say that for others the God Of Rhythm deserted them in their hour of need. This is Samsung’s new lo-fi approach to selling its music phones, called Europe United. Think Benetton, without the colours and controversy.
In collusion with ad firm, SX Media, the Europe United ad features people accosted in public in 10 different European cites and asked to bust their moves for a chance to win one of the music phones. All those in the video are winners. Really. In return, the rest of the world gets to watch them on YouTube.
The cities used were London, Paris, Berlin, Rome, Prague, Ibiza, Barcelona, Moscow, Edinburgh and, lastly, little old Galway [where I happen to be sitting right now, scribbling this blog].
And no, I did not dance in the video but if I did, I would have lied and said I was one of the good ones.-Martin Lynch
Editor and Contributor | Martin Lynch
Contributor | Tamlin Magee
Comments
Haha, there's a lass doing double staffs in it. Damnit, we were gonna crack the comercial market with fire spinning...