TAG Heuer Mobile Phones Tick-Tocking Our Way In 2008 November 28, 2007
Read more Entertainment , Gadgets , Gizmodo UK , Mobile Devices , Mobile phones , Smartphones
Pricey watch maker, TAG Heuer, knows a thing or two about making watches that can look good in a chunky way, tell the time across numerous time zones simultaneously, survive some harsh weather conditions and accurately capture the moment buying one emptied your wallet.
The luxury brand is now aiming its sights on the mobile phone market with plans to launch its first series in 2008, thanks to a deal with French design manufacturer Modelabs. Why not? We have Bang & Olufsen, Prada and even Armani doing phones so why not a watch maker? There are very little details on what will make the phone more than just a phone with a TAG Heuer badge but the official babble sounded suitably high-brow and nonsensical.
“Thanks to this new luxury communication instrument, TAG Heuer is continuing to express its DNA, a combination of technology and design based on the same principles as the launch of its Avant-Garde Eyewear in 2002,” said TAG Heuer CEO Jean-Christophe Babin.
What? This nonsense probably means something to someone somewhere.-Martin Lynch
Editor and Contributor | Martin Lynch
RSS Feed
Comments
Yeah, but Bang & Olufsen have always made phones, both home& mobile. The Prada, GA and Ted Baker phones are just rebadged rubbish! I think the TAG phone is a bad move.