Wii Tops UK Shoppers Hitlist December 07, 2007
Read more Consoles , Entertainment , Gadgets , Games , Wii
The Nintendo Wii is the most sought after product by UK shoppers in the run up to the Silly Season.
As panic sets in and children start throwing hastily scrawled shopping lists at their parents, new research from Hitwise has revealed that the humble, award-winning Wii console is the most popular search item online for fretting parents.
The Wii had 13 times more hits than even the iPod and twice as many as both the iPhone and iPod combined. The reason of course, apart from the popularity of the device of course, is the fact that Wii shortages are worsening and people are freaking out.
Robin Goad, Director of Research at Hitwise commented: “The Nintendo Wii was the most searched for product by UK Internet shoppers during November. There were thirteen times as many UK Internet searches for ‘nintendo wii’ sending traffic to the Hitwise Shopping and Classifieds category as there were for ‘apple ipod’, and over twice as many searches for ‘wii’ as for both ‘ipod’ and ‘iphone’. Despite shortages of the popular console in the UK, the volume of searches for ‘nintendo wii’ has increased 158% since November 2006, while searches for ‘wii’ have increased by 278%.”
And it’s not just the Wii doing well either for Nintendo, since the DS came in second followed, oddly, in third by Ugg boots. I don’t get it either.-Martin Lynch
[Hitwise]
Editor and Contributor | Martin Lynch
Contributor | Tamlin Magee
Comments
Maybe that's because this has nothing to do with popularity in shops or sales of any kind?
All this says is that everyone *knows* where to find iPods...