Sega Making Mind-Controlled Toys December 12, 2007
Read more Gadgets , Gizmodo UK , Wireless
As the world comes to grips with the innovative Wiimote control for the Nintendo Wii, Sega is hoping to take toys to a whole new level by turning your brain into the remote control.
The company is teaming up with NeuroSky, makers of a low cost bio-sensor and signal processing system [yes, that thing on her head], to create some toys that you will control with your mind.
NeuroSky has been demonstrating this tech for a while now, allowing people to use the headset to move and manipulate objects in a special game using thought-power and a targeting cursor. Mind-controlled toys will be a big leap for the technology. If they work properly, that is.
"Sega Toys is taking play to the next level, and we at NeuroSky are proud to be a part of this break-through in next generation entertainment", comments NeuroSky CEO Stanley Yang. “With our ThinkGear bio-sensor technology and innovative capacity of Sega Toys, our collaboration with Sega Toys will empower consumers to intimately interact with or control a toy, using their mind.”
Kenji Yokozeki, managing director of Sega Toys adds: “We are enthusiastic about the potential we see in developing a unique franchised product line featuring NeuroSky’s technology. At Sega Toys, our priority is to provide customers with value based on new types of play, and NeuroSky provides us with the core technology to meet this challenge.”
Whether this amounts to anything useful remains to be seen but anything that cuts at least one remote control out my life can’t be all bad.
Check out a video of NeuroSky in action after the jump.-Martin Lynch
Editor and Contributor | Martin Lynch
Contributor | Tamlin Magee
Comments
To the Press Department
PRESS RELEASE : Inventor writes a letter to the President of the Italian Republic, H. E. Carlo Azeglio Ciampi
" I WILL JUSTICE, IT IS I THE INVENTOR OF MINDBALL !
Press Men,
I will to communicate that the Mindball, presented in to the Festival of Science, that will be held in Genova (october - november 2004) is a my and prof. Ugo Licinio's invention.
The patent has been registered at the C.C.I.A.A. of Trieste on 30/08/1984, n. reg. 9/82809, as:
"Sistema elettronico predisposto a sostituire nei giochi elettronici i comandi manuali esistenti
con equivalenti comandi direttamente dal cervello" (Electronic system of cerebral controls that takes the place of the manual controls in to the electronic plays).
We are stolen, by fraud, of this invention by a person, later dead in mysterious circumstances in South America, and president of a company in Milan, the CIPA S.p.A.
If You are interested to know more informations and case's documentation,
Best Regards, Vinicio de Bortoli
The concept of Mindball Game is invented by The Interactive Institute II AB, www.tii.se. The prototype is called Brainball.
Interactive Productline IP AB, www.mindball.se acquired the rights to the concept and the prototype in 2002.
Interactive Productline developed the product Mindball Game based on the prototype Brainball.
Interactive Productline has applied for patent of the concept of moving a physical object with the brain waves, world wide.
Mr. De Bortoli has not invented the concept of Mindball Game.
Mr. De Bortoli has never been involved, in any way what so ever, in the work of The Interactive Institute II AB or Interactive Productline IP AB.
The patent that Mr. De Bortoli refers to is described as follows “Electronic system prearranged to replace in the electronic games the existing manual controls with equivalent controls directly commanded by the brain”.
This patent application was withdrawn in 1989.