Currys Switches Off Analogue Tellys January 23, 2008
Read more Entertainment , Gizmodo UK , HDTV , TV
Analogue TVs are dead. That’s the message coming out of DSG International, the parent company of Currys, Dixons and PC World, which has just announced that it’s killing them off.
The company has announced that no more orders are being placed for analogue TVs and the company will be the first electrical retailer to commit fully to digital TVs. Even DVD recorders with analogue tuners are for the axe. This is the latest step in the retailers drive to go all-digital. Currys ejected music cassettes last May. DSG said that more than 90% of the TVs it sells are digital.
Peter Keenan, managing director of Currys, said: "We believe that it is appropriate to ensure that our customers are able to select from a future-proof range of televisions. Integrated digital televisions are relatively simple to operate, offer superior technology and are an important window on the digital future. They are now available for less than £150 from our stores."
Ford Ennals, Chief Executive, Digital UK, the independent body coordinating the digital television switchover, said: "DSG international are to be congratulated for taking a lead in this area and I hope others will quickly follow suit. Currys in Whitehaven went all-digital last year and proved a vital source of advice and switchover ready equipment for the local community. As switchover rolls out around the country, electrical retailers of all sizes have a vital role to play in ensuring their products and their customers are ready for this very significant change."
DSG staff will be offering 'optiona'l digital set-top boxes with the rest of the analogue TVs they sell.
To be fair though, almost a third of all TVs sold in the UK are still analogue and while it’s important to get up to speed with the digital switchover, I see a lot of older people being confused the next time they go looking for a new telly.-Martin Lynch
Editor and Contributor | Martin Lynch
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Better to confuse the old folk now, with a new digital Tv, than for them to sit there, looking at a blank screen of their new analogue Tv, when their area switches over. ;)