The Best-Selling Game Of 2007 Was…. January 29, 2008

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Not Halo 3, it seems, which is one hell of a surprise. According to Activision, using stats from The NPD Group, Chart Track and The GFK Group, Call of Duty 4: Modern Warfare shifted 7 million copies in just two months, following its launch last November.

Microsoft might have a word or two to say about that though since it recently claimed that Halo 3 topped 8.1 million sales in 2007. The question I guess now is which figure relates to actual sales to gamers and which one to unit shipments to retailers?

Regardless, 7 million is beyond healthy sales and it’s quite remarkable that the makers did it by taking a risk, situating Call Of Duty 4 in today’s world, and outside of the comfort zone [if it could be called that] of its World War 2-based predecessors.

“We're very excited about this achievement especially given so many competitive titles this year," said Will Kassoy, senior vice president, global brand management, Activision Publishing, Inc. "Consumer and critics agree that Call of Duty 4: Modern Warfare is one of the best games ever created and further establishes Call of Duty as one of the premier brands in the industry. This ground-breaking game and franchise continue to establish new standards by which all other action games will be judged."

I guess that means we’ll be seeing Call of Duty 5, 6 and 7 then.-Martin Lynch

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