HD DVD Players Sneakily Renamed To Sell February 22, 2008

Read more Blu-ray , Entertainment , Gadgets , HD , HD DVD , Home Cinema , Home Entertainment , Movies

Leading retailers are cleverly [or under-handedly?] renaming HD DVD players in order to shift their stock.

Now that the HD DVD format is no more, Play.com and others are renaming HD DVD players as ‘Upscaling DVD’ players to make them a more attractive buy. After all, not many will be investing in HD DVD players these days – although I know some people who are planning to cash in big time on the price drops for both the movies and players. After all, a HD movie is a HD movie, regardless of format.

On Play.com, the ‘Toshiba HD-EP30 HD DVD player’ has become the ‘Toshiba HD-EP30 HDMI Upscaling DVD Player with HD DVD High Definition Playback’ - thanks to Engadget for the photo.

Prices have also been hacked from £120 to £80 and you get two decent HD DVD movies thrown in – 300 and The Bourne Supremacy. You can probably expect that to drop even further in the coming weeks.-Martin Lynch

[Techradar]