Apple Is The Most Influential Brand April 2, 2008

Read more Apple , Entertainment , Gadgets , Gizmodo UK , iPod

Apple-logo.jpg According to a new survey from online site, brandchannel, Apple romped home to victory in its first Brandjunkies Awards to discover the brand with the most global impact.

Out of 2,000 professionals and students surveyed across 107 countries, the Apple brand topped six categories including 'most inspiring brand' and ‘the one they couldn’t live without’.

Following Apple, the most popular brands were Nike, Coca Cola, Google and Starbucks. Richard Branson’s Virgin brand also ranked highly in a couple of categories.

Continued...

In the ‘Who would you most like to have dinner with’, which Apple won, one enthusiastic voter said: “I'd like to get to know them better, or at least hop into bed with them for a quickie.” Pucker up Steve.

What about poor Microsoft? It’s not all bad news for Microsoft, since it also won two categories, although they were for the brand people most readers wanted to argue with and the one that needed a revamp the most.-Martin Lynch

[Brandchannel]

Comments

Thanks for that, that was brilliant. Although if I considered myself as a brand, 'virgin' would be last on the pile of possibilities, but maybe thats just me.

Apple really have turned themselves around, and good for them. I hasten to add I'm using safari on my Macbook Pro and am expecting an iPod Touch within a couple of days. Gone are the days of being tied to Microsoft!

K

posted-by Kieran | April 2, 2008 5:34 PM

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