Xbox 360 Sales Double Following Price Cuts April 17, 2008

Read more Consoles , Gadgets , Games , Gizmodo UK , PS3 , Wii , Xbox

The PS3 may be picking up momentum and the Wii still galloping ahead of everyone else but Microsoft has just claimed that Xbox 360 sales in Europe have doubled in the last month.

Microsoft is putting the surge down to price cuts in March, when the Xbox Arcade, Pro and Elite consoles were reduced to £160, £200 and £260, respectively. That said, it has not released exact sales figures but is claiming that the 360 remains the No. 1 next-gen console (not sure if that includes the Wii) with a 42% share of ‘life-to-date’ revenue. Sheesh, talk about making a simple statistic microscopically specific.

Microsoft Europe VP, Chris Lewis, commented:

“Xbox 360 is truly the next-generation console of choice among consumers, and today’s numbers are proof that we are delivering on our commitment to achieve critical mass in Europe. The highly competitive ERP, coupled with entertainment content that’s appealing to everyone in the home, makes Xbox 360 the ultimate high-definition entertainment choice, and it’s clear that we’re already seeing this resonate with consumers.”

In terms of ‘software attach rates’ – the marketing-speak method of referring to the number of games a typical 360 owner buys – the Xbox remains on top with 7 games per console, maintained Microsoft.

This compares with 3.8 for PS3 and 3.5 for Wii but, it should be remembered that both of those have been around for around half as long, or less, than the 360.-Martin Lynch

[MCV]

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