The excitement over video game ratings and protection of the innocent little kiddies has reached European level now, with the EU calling for the introduction of ‘an effective ratings system’.
The EU has referred to the existing PEGI (pan-European game information) as ‘a good start’ but it wants more done and is planning to introduce a code of conduct on sales of video games to children to be brought in within the next two years. This will be accompanied by a ‘transparent, effective classification system across Europe’. In UK, TV psychologist, Tanya Byron [pictured], recently submitted her report on the issue to the government
"Video games have become a strong pillar of Europe's content industry and are experiencing booming sales across Europe. This is welcome, but implies greater responsibility for the industry to ensure that parents know what kind of games their children play", said Viviane Reding, EU Commissioner for the Information Society and Media.
" PEGI, as an example of responsible industry self-regulation and the only such system with almost pan-European coverage, is certainly a very good first step. However, I believe it can be greatly improved, in Europe and beyond, by making the public more aware about its existence and fully implementing PEGI Online. I also call on Member States and the industry to govern the sale of video games in shops to respect the fundamental need to protect minors."
Games are big business with revenues in 2008 expected to top EUR 7.3 billion in Europe. That’s worth half as much as the European music market and more than is taken in Europe’s cinemas.
Still, while I think better, more visible ratings is an OK idea, it still doesn’t tackle the biggest problem of all: dumbass parents who buy unsuitable games for their kids.-Martin Lynch
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Editor and Contributor | Martin Lynch
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