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June 30, 2008 |
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Rhapsody To Ditch DRM, Apple Laughs In Face June 30, 2008Read more Announcements , Apple , Digital Audio , Online
Following recent news from Amazon and Napster, music service Rhapsody will be the latest to start offering DRM-free downloads. These moves are undoubtedly an attempt to try and ruffle Apple's feathers as its iTunes store still reigns supreme in the digital music arena, yet its certainly not forthcoming in offering a similar deal to consumers.
The main reason why is that because so many people use devices like iPods and iPhones, the drawbacks of tying tunes to a single device isn't currently as much of a problem as you'd think. The increasing abundance of digital streamers and other devices looking to make your music accessible in multiple locations may change this over the coming year, but for now there's no danger of Apple changing its... erm... tune. Rhapsody's service looks to offer individual tracks for 99c (50p) with albums set at $9.99 (£5). According to the BPI, digital formats now account fo 85% of UK Top 20 singles sales, with more than 200 million tracks sold in the UK to date. - Paul Lester [CNet] Post a new comment |
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Editor and Contributor | Martin Lynch
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Comments
Spelling Error!
Rhapsody's service looks to>> ffer
Unfortunately you cannot use this service outside of the US - unless someone knows different?
Apple doesn't have to respond! They rule the music download industry, they set the trends no one else. Until someone comes along with a better service than iTunes, they will continue to do so. http://jaychick.com
DRM was never the issue, if you were an iPod user most people didn’t realize that DRM existed, it was always the lack of portability and ease of use which ‘forced’ people to explore the MP3 route to do want the consumer wanted, which was simply to play the music they like on the devices they have, when they wanted.
New models are emerging daily which allows people ever increasing choice to discover, explore and consume music, as CEO of We7 an ad funded music business from the UK I get really excited about the new delivery mechanisms which give consumers the choice and creates an opportunity to scale the digital music industry.
The point re different streamers is a good one as in near future, technological developments will make it very difficult to spot what is a stream and what is a download the key will be you can play the music you want at anytime, anywhere.