It might seem like an unholy alliance but Dell has reportedly approached Apple with bags of cash to buy into its money-saving Manila Case laptop packaging. That's the big joke going around now in the US.
According to Piper Jaffray's industry watcher and Apple fan Gene Munster, Dell wants to cut its costs and thinks paying Apple to use their exclusive envelope packaging is the quickest way to do it - even if they have to pay £10 per envelope for the privilege. According to Munster:
"It was bound to happen. I mean, given Dell's constant focus on cutting costs, it was a matter of time before they focused on packaging to save some dollars here and there. And, let's face it, Apple's solution is the most efficient, light, and cost-effective in the industry. Like everything else they do. I predict they will hit the $500 [price per share] mark before 2009. Even $510."
Despite having to allegedly cough up $20 (£10) per envelope to Apple, it's expected to save the PC company more in postage costs. See the parody MacBook Air envelope video above from months ago that just happens to show an entire Dell PC coming out of one of them and tell me it's not just a bit prophetic.
Of course, please remember that all the above is just a big fat satirical lie. Nice video though. Rubber chickens included.-Martin Lynch
Editor | Martin Lynch
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Comments
This advert is just brillant
Whats the song in the advert?