O2 & Sony BMG Launch Music Download Service August 8, 2008

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Just days after rival Vodafone launched a music download service, O2 has teamed up with Sony BMG to kick off their own download offering called 'My Play'.

Claiming it to be an 'artist-led' endeavour, My Play is being touted as the first hook-up between a mobile operator and major music publisher.

This might make some of you happy and you may think it would result in a better deal but, you'd be wrong.

Like the Vodafone Music service, downloads of songs are priced at a stinging 99p each, which is a bit of a cheek seeing as you can download the same tunes cheaper elsewhere and just pop them on your phone.

My Play's 'simple' interface lets consumers access the store by clicking on artist microsites as their gateway in. Ged Doherty, Chairman of Sony BMG Music Entertainment UK, said:

"It's never been more important to think of ways in which best to bring the artist and consumer closer together. The exciting thing about this service is that its artist micro-sites do exactly that, and being mobile, it enables the connection to happen immediately."

The store is live now with videos priced at £1.50 and tones at £3.50.

So, fair or a rip-off?-Martin Lynch

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